Market Introduction

ANZAPLAN further supports the market introduction and penetration of many of our customer’s products. The initial results of end user evaluation create marketing tools such as application studies and specific data sheets required for a wider customer approach in a coordinated marketing campaign.

Very precise market evaluation and risk management becomes feasible when using the ANZAPLAN technical center for sample production, the ANZAPLAN laboratory for certification, and the ANZAPLAN network for end user approval of potential products.

Owing to our long term reputation in many speciality minerals projects ANZAPLAN offers high caliber contacts in the purchasing and technical departments of the world’s leading consumers of speciality mineral products.